Attention email marketers: if you haven't heard the latest, Gmail will soon be showing images in your messages by default. That means no more prompts asking you to show images in your emails!
Just yesterday, Gmail for desktop started to automatically show images in user's messages. According to the Gmail blog, the change is already being seen by webmail users and will be rolling out to Android and iOS app users in ‘early 2014.' This is especially significant as Gmail has over 425 million users. This comes hot on the heels of their recent unannounced update, in which Gmail began to cache images.
Like many of its internet service provider brethren, Google restricted images from automatically showing to protect its users from senders who might try to use images to compromise their computer and mobile device security. Moving forward, Google has made changes so that Gmail will serve all images through Google's own secure proxy servers. Images are normally served directly from their original external host servers, but this tweak means Google can be responsible for the security of images received in emails on its service.
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